Curriculum of Export Merchandising & Documentation
1. What is merchandising?
2. Why merchandising?
3. Retail & export merchandising.
4. Sales & marketing.
5. Difference between marketing & merchandising.
6. Process of merchandising.
7. Value merchandising.
8. Visual merchandising.
9. Roles & responsibilities of merchandiser.
10. Management expectation from merchandiser.
11. Merchandising of fashion products.
12. Merchandising of home-textile products.
13. Merchandising of handicrafts products.
14. Merchandising of home- Décor Products.
15. Merchandising of food products.
16. Merchandising of engineering products.
17. Product Passion.
18. Understanding the need of buyer.
19. Planning of raw materials and accessories.
20. Budgeting
21. Sourcing.
22. SWOT Analysis
23. Product life cycle of the company.
24. PLC of export department.
25. PLC of the buyer.
26. Sample development.
27. Target buying price.
28. Proto offer & specification chart.
29. Govt. regulation of product sampling.
30. Sending sample by courier/air post/parcel.
31. Packing & Packaging.
32. Labeling & Bar-Coding.
33. Product Presentation.
34. Cost Sheet Analysis
35. Direct / indirect Cost, process Cost, overhead & miscellaneous Cost.
36. Profit Analysis & Competition.
37. Monopoly, Monopolistic, Oligopoly.
38. Quoting Sale Price.
39. Quotation & Proposal.
40. International Channel of Distribution- Importer, Whole seller, Boutique, on- line selling.
41. Selection of channel & Controlling of Supply Chain Management.
42. Vendor Development.
43. Mathematical Applications.
44. Showroom display arrangement.
45. Trade Fair Display Arrangement.
46. Window display.
47. Product Segmentation.
48. Marketing Mix.
49. Product Life Cycle & marketing mix.
50. Raw Material.
51. Product sourcing from India.
52. Raw Material sourcing from foreign country.
53. Negotiation with Supplier.
54. Inventory Management.
55. LIFO, FIFO.
56. Foreign Trade Policy.-2009-14.
57. International environment (W T O., SAARC, EU).
58. Govt. benefits on Exports.
59. Motivation to Export.
60. Formation of Export Company. (IEC)
61. Registration with export promotion Council.
62. Institutional support to Export.
63. Cross country culture.
64. Locating foreign market.
65. Communication with importer.
66. Terms & delivery-Fob/C&F (Incoterms-2010)
67. Terms of Payment.
68. Advance Payment.
70. Goods on credit. (D/A) payment.
71. Documents against Payment. (D/P)
72. Letter of credit.
73. Types of letter of credit.
74. Operations of L/C.
75. Documentation under L/C.
76. Order negotiation Skills.
77. Arranging finance from bank.
78. Packing & Packaging.
80. Insurance of goods.
81. Assurance of payment. (E C G C)
82. FEMA & role of R.B.I.
83. Export documentation.
84. Export Invoice.
85. Export packing list.
86. Shipping bill & types of S/B.
87. Airway bill/ Bill of loading.
88. Chamber Certificate.
89. Stages to export Documentation.
90. Documents for custom
91. Documents for bank.
92. Documents for buyer.
93. Documents for Indian govt.
94. Role of international chamber of commerce in Export Promotion.
95. Order from buying houses/ Agent.
96. Export Fair participation in India.
97. Participating in foreign export fair.
98. Export order through internet.
99. Website designing.
100. Website maintenance.
101. Promotion of website.
102. Online order booking.
103. Processing of an Export order.
104. Documentation Exercise.
105. Presentation
106. Project Work
107. Examination.
Duration: Two Months. Three days in a week.
Batch 1. Monday, Wednesday, Friday
Batch 2. Tuesday, Thursday, Saturday
Classroom Session: August 07 to September 20, 2013.
Timing
10 am. to 1.30 p.m.
Fees
Rs. 15,000 (includes classroom Teaching study material, Tea, Coffee& Snacks. Hostel facility available on payment.
Mode of payment: Payment can be paid in cash or by D.D or through Net banking. Demand Draft drawn in favor of Niesbud payable at Delhi/Noida.
Certificate: Niesbud (MSME) Certificate will be provided to all participant on the basis of class participation, project work, attendance & mark scored in Examination.
Wish you global success
H.P. Singh
Programme Director.
Contact us:
Prof. H P Singh- Programme Director & Core Faculty – 09873 46 5520/ 09873 249 429
E-Mail: singh.niesbud@gmail.com
Website: www.niesbud.nic.in
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